Novela was made for wedding caterers like you

We’re the only all-in-one solution purpose-built for the wedding industry. We can help you seal the deal with high-value couples, generate new revenue streams, manage all your client relationships, collect testimonials, and more.


Grow your wedding business

Novela helps you attract, woo, and sign qualified couples. With our robust referral network, you have all the tools to connect with new potential clients. Utilize your Novela dashboard to track leads, effortlessly send contracts and invoices, and accept online payments.

Take your customer experience to new heights

When your couple is ready to commit, use Novela to send contracts and invoices, and collect e-signatures and online payments. Funds are deposited directly into your bank account. Verified caterers using our Gold CRM package pay no transaction fees, ever. What could be better than that?

"Novela is the ultimate 'matchmaker' for weddings, connecting couples with the best venues and vendors. Novela over-delivered on their promise."

Amanda & Jared

Novela Clients

Harness the power of  your partners

When a couple comes along that isn't quite right for your service or the timing just doesn't work, you can send them to another Novela catering partner and collect a referral fee. Simple as that. You can collect referrals for every vendor and venue you recommend that a couple moves forward with. The couple gets what they're looking for, your partners in the industry get more business, and you make more money—everyone wins.

Boosting trust has never been easier

Nothing eases a potential client's anxieties about hiring you like reading a glowing testimonial. Novela makes it easy for couples to leave your catering service a review. After their big day, couples can use Novela to access and share their favorite wedding photos on social media, giving your business free exposure.

We’re building a new model for the wedding industry

Unlike other platforms, we don’t profit by sending you lousy leads, serving couples ads, or charging you for a listing. Our referrals-based business model means we only make money when you make money - a true partnership.


Find answers to common questions about using Novela for your wedding business.

How does Novela work?

Novela is the premier referral network for the wedding industry. We leverage technology and relationships to help you secure more clients and manage your business. You can get started today for no cost and no obligation.

What are the benefits of using Novela?

Novela helps your business acquire new leads, manage your existing lead pipeline, onboard new clients, tap into your referral network, and market your business. You can get started today for no cost and no obligation.

What does Novela cost?

Novela doesn’t charge for ads, listings or leads. If you decide to join our Referral Network, we earn a 10% referral fee when you book a new client. That’s it. We also offer all venues and vendors a free Workflow Management Solution. Venues and vendors that have opted into our Referral Network and become verified get access to extra features, such as affiliate integrations, contract templates, and $0 transaction fees! You can learn more about our pricing here.

How can I get started with Novela?

We’re so glad you asked! Novela is free to join. Simply visit our onboarding page and get started today.

Is Novela customizable for my business?

Novela is completely customizable for your business! When you use Novela’s Workflow Management Solution, you can customize most elements of your client’s experience, and we’re adding new features every week. Get started today for no cost and no obligation.

What kind of support can I expect?

You can expect unbelievable, talk on the phone with a real person, caring and considerate support from Novela.  We pride ourselves on having amazing customer service, and because of our business model, we are directly invested in your success! Get started today for no cost and no obligation.

Say “I Do” To A Better Way To Manage Your Wedding Business